How REXframe Helped Build a 12m Shark Tank-Inspired Stand with a Modular Exhibition Display System 2025

When BYD launched their latest vehicle, the Shark 6, they weren’t just revealing a new model, they were making a statement. To achieve maximum brand impact, they needed a high-impact exhibition display system that could turn heads, immerse audiences, and effortlessly blend creativity with structure. The solution? REXframe’s modular display system.

REXframe helped bring the vision to life using a 12-metre-wide curved REXframe cylinder, wrapped in seamless SEG fabric externally, and lined internally with immersive LED screens to create the illusion of an underwater shark tank.

Why Choose a Modular Exhibition Display System 2025 for Your Next Event?

What made this build truly stand out wasn’t just its scale — it was the efficiency and flexibility of the REXframe system.

• Modular aluminium frames allowed for easy off-site pre-building and testing

• Lightweight construction simplified transport and assembly

• On-site setup was faster and smoother — no special tools or complex hardware required

In today’s event production landscape, clients demand eco-friendly solutions that also deliver visually. REXframe delivers both. Every component is fully reusable, helping reduce waste and increase return on investment (ROI).

The same framework used here can be reconfigured into open walls, compact activations, or entirely new shapes - all without compromising creative vision.

With sustainability in events becoming more essential by the day, REXframe offers a proven path to lower environmental impact and higher design freedom.

AV-Ready, Seamless Integration

REXframe is also ideal for tech-integrated builds. Whether you’re incorporating:

• LED walls

• Lighting systems

• Raised flooring

• Rigging

• or immersive AV elements

  
  

...the REXframe structure keeps everything secure, hidden, and sleek. Builders gain total creative control without the usual complexity, clutter, or compatibility concerns.

Why Event Builders Choose REXframe in 2025

As the industry heads into the second half of 2025, the need for modular display systems, SEG fabric signage, and quick-install exhibition structures continues to grow. Whether you're creating a one-off brand activation, roadshow setup, or a reusable trade show booth, REXframe gives you:

• Tool-free assembly

• Structural strength without heavy materials

• Custom curves, edges, and creative freedom

• Long-term value through reuse and reconfiguration

Whether you're building one-off activations or scalable modular displays, REXframe gives you the freedom to get creative - without overcomplicating your build. With full support for custom curved extrusions, edge-to-edge tension fabric, and seamless integration with visual content, REXframe continues to lead the way in modular event systems.

If you're looking for a way to deliver maximum impact with minimal hassle, let’s talk